“Gaosia I Samoa” Trade Mission-New Zealand


“Gaosia I Samoa” Trade Mission-New Zealand

14th to 16th November 2013

Mangere Arts Centre-Auckland New Zealand

(A SAME initiative for Export Enhancement for Samoa)


Trade Mission Venue and Dates:

  • Venue: Mangere Arts Centre –Nga Tohu o Uenuku; Conner Bader Drive and Orly Ave; Mangere Town Centre, Manukau. Tel: 09 262 5789  Fax: 09 275 5919: (Foyer and Courtyard)
  • Dates: Thursday 14 – Sat 16 November, 2013
  • 14th November 2013-5 to 7pm -Opening Cocktail-Hosted by Samoan Government (Samoa’s Deputy Prime Minister)-at the Exhibition Venue.
  • 15th November 2013: 8:30am –Opening Ceremony –by Samoa Deputy Prime Minister-Afioga Fonotoe Nuafesili P.Lauofo and Major of Auckland City-Afioga Tauaaletoa Len Brown
  • 16th November 2013-Trade Exhibition continues at Mangere Arts Centre –Closing Ceremony at 12pm


Trade Mission Theme:

  • “Gaosia I Samoa” or “Made in Samoa” – Promotion of Samoa’s Latest Export-Sassy Goods & Services

Trade Mission Objectives:

  • To increase export of Samoa made goods & services to New Zealand.
  • To launch & showcase new Samoan developed goods & existing services available in Samoa
  • To Increase investment to enhance Samoa Export Capacity


Trade Mission Target Audience:

  • NZ business sector – manufacturers, importers, wholesale/retailers, investors, processors, supply chain reps
  • Samoan and Pacific business community
  • New Zealand Trade Facilitation & Support Organizations





 Trade Mission Leader and Chief Guests

  • Samoan Delegation Leader- Deputy Prime Minister & Minister of Trade, Commerce & Industry –Afioga Fonotoe Nuafesili P.Lauofo
  • Auckland City Mayor-Afioga Tauaaletoa Len Brown
  • New Zealand Prime Minister/DPM (TBC)
  • NZ Foreign & Trade Minister – Murray McCully (TBC)
  • Samoa’s High Commissioner to New Zealand
  • Pacific Leaders
  • Samoa Trade Commissioner in NZ
  • Miss Samoa


Potential Event Promoters


  • Major Taualetoa Len Brown/Auckland City Council
  • Leading Samoan/Pacific Sports Icons
  • Michael Jones/Beatrice Faumuina /Others
  • Manu Samoa Team or NZ based players
  • Funny Samoans


Promotional Activities/ Events:


·         On-going New Zealand radio publicity –with prizes- Samoan Made goods/services-offered to winners-to be awarded during the trade show

·          Promotion of event –through word of mouth; networking with the Auckland City Council; and Pacific Community

·         Radio/TV/Tagata Pasefika –promotions. The Coordinating committee will conduct live interviews with the media starting 14th October 2013 in New Zealand (and also Samoa)

·         Give away leaflets-

·         Display Banners; Signage; Bill-boards, etc

·         Promotional Seminar/Presentation-during the trade show

·         Sponsorships-naming rights-publicity- still open


Trade Mission Programme (3 days)

  • Refer Annex 1 (draft tbc)
  • Combination of;
    • Welcoming/opening remarks
    • Participant verbal/visual presentations
    • Q&A sessions after each presentation
    • Product displays, showcase & networking/mingling sessions
    • Morning & afternoon tea interval breaks
    • Open forums between Samoan participants & NZ business partners
    • Cocktail/dinner if sponsorship is secured
    • Entertainment
    • Potentially arrange visits to certain willing businesses (field trips)


Trade Mission Funding/Sponsorship:

  • SAT$50k Private Sector Support Facility (PSSF) budget support for SAME
  • PSSF funding availability to eligible individual SAME members or interest businesses
    • 3 days hotel accommodation
    • Per diem
    • 1 return airline ticket
  • Polynesian Shipping Line FREE container shipment for participants
  • Corporate Sponsorship from various business organisations – in Samoa and New Zealand (SIFA/ANZ Bank (Exclusive Bank)/ Digicel/ Air New Zealand/Virgin Samoa/etc ) TBC
  • PSSF application will be prepared/coordinated by the SAME Technical Advisor-Laisene Tuioti Mariner


Trade Exhibition Goods Requirements/ Shipping Arrangements


All goods planned for the exhibition will be shipped freight free to New Zealand and will be cleared and delivered to the exhibition site at Mangere Arts Centre before the exhibition takes place.


Goods are required to be delivered to the Polynesian Shipping Yard at Matautu, Apia, Samoa- starting from the 14th October to the latest 22nd October 2013- care of Teuila Eteuati.  All exhibition goods to be sent in the SAME Trade Exhibition sea-freight container; hand carried or airfreighted for the Exhibition must comply with the following:

·         Produced in Samoa by a member of SAME

·         Be properly packed and labelled in accordance with New Zealand Labelling requirements

·         Presented in the highest standard required for export trade promotional purposes

·         Packing list and pricing both on LCL and FCL basis must be prepared for availability at the exhibition

·         Export Capacity must be established


Who Can Participate:

  • SAME  member  enterprise/organisation that wishes to enhance trade of their goods &/or services
  • E.g. manufacturers, service providers, retailers, hotels, travel agencies, govt bodies, shipping, farming, aviation, construction, restaurants


Confirmed Trade Mission Participants (To date):

  1. Government:
    1. Deputy Prime Minister
    2. Associate Minister-Ministry of Trade, Commerce & Industry
    3. CEO-MCIL
    4. Media Representative


  1. Samoa Private Sector -Participants


1.       Computer Services Limited (domain .ws)

2.       Apia Bottling Company Ltd (Chilli Sauce)

3.       Nonu Delights (Nonu Juice)

4.       Tropical Crisp ( Snacks/ Chips)

5.       Natural Foods Limited

6.       Tropical Island Bottling (Beverage/Water)

7.       Wilex Samoa-Koko Samoa (Koko/Choc Beverage)

8.       Polynesian Shipping (Shipping Services)

9.       SROS (certified Scientific Testing)

10.   Treasure Box ( Samoan Jewellery)

11.   Samoa Beverage Co


  1. Eveni Carruthers (Samoa Garments)

13.   Mena Designs (Fashion Designs)

14.   Samoa Breweries Ltd (Pure Vailima)

15.   CCK Trading Co (CCK Honey/ Nonu)

16.   Siva Afi Investments (Manu Samoa T Shirts)

17.   Yazaki Samoa (Wire Harnessing)

18.   SAME

19.   Tagiilima Handicrafts

20.   Mailelani

21.   John Lowe (Taro Exporter)




Key Features/ Outcome of the Trade Mission:


·         The launching of new/top export potential Samoa Products in New Zealand

·         The establishment of a SAME connection in New Zealand to promote and market Samoan Made Goods and Services in New Zealand


A list of the new products to be launched is being finalised.


Trade Mission Promotional Activities:

  • SAME members meeting & network
  • Trade Mission key stakeholders meeting – participants, sponsors/donors, NZ High Commission, Govt representatives from MFAT, MCIL,MAFF
  • Brochure/flyer
  • Stakeholders websites
  • Radio and TV Interviews and Give Away Prizes (Samoan Products)
  • Media Release
  • NZ TV stations/programme: TV One, Tagata Pasifika  etc
  • Possible linkages to other Pasifika promotional events in NZ around the same dates – e.g. Pacific Sports Awards; Parker/ David Tua Fight


Media Co-ordinator (New Zealand)

·         Oceania Communications 2000 : www.oc2000.co.nz


Media Co-ordinator (Samoa)


·         Nanai Lave Tuiletufuga


Gaosia I Samoa-SAME New Zealand Trade Show Co-ordinating Team:


For more details, interested organizations should contact the following mebers of the Organizing Team:

  • Tagaloa Eddie Wilson: Gaosia I Samoa-SAME Buy Samoa Made NZ Trade Mission Co-ordinator  Ph: 26726, Mob: 7223910; Email: wilex@ipasifika.net;
  • Fonoti Dr.Fuatai: Samoa Trade Commissioner-Auckland, NZ. Tel: 0649 303 1012.

Email: samoa@tradeconsulate.co.nz


Teuila Eteuati- cell: 777 3210  email: teuila.eteuati@polynesianshipping.com